In this conceptual campaign, I envisioned an electrifying crossover between Liquid Death and Netflix’s Wednesday Season 2, injecting the signature macabre charm of the Addams family into Liquid Death’s rebellious brand universe. I reimagined the beverage’s packaging to reflect Wednesday’s gothic aesthetic, think coffin-shaped boxes, black-metal typography, and eerie iconography, while staying true to Liquid Death’s bold, in-your-face attitude.

This limited-edition concept merges ominous elegance with tongue-in-cheek irreverence, creating a product that fans of both Wednesday and Liquid Death would want to collect, and maybe even shudder with delight.