I served as Creative Director for the official product launch campaigns for multiple Furniture For Life massage chair lines, overseeing concept development, art direction, visual identity, and cross-channel execution.

For the Solara, I positioned the product as both a premium wellness essential and a design-forward home centerpiece. The creative direction focused on clean lines, natural textures, and a modern-luxury palette that emphasized how the chair integrates seamlessly into curated living spaces.

For the DualTech, I built a concept around softness, femininity, and sanctuary-like calm. The visual language incorporated dreamlike lighting, delicate textures, and ethereal motion to evoke comfort, restoration, and a spa-inspired sensory experience.