Client
Ed McCaffrey
Project Type
Website Design
Website Development
The Websites
mccaffreybrands.com
sportseddy.com
edmccaffrey.com
About the Client
Ed McCaffrey, former NFL wide receiver and Super Bowl Champion runs multiple ventures, including football camps, a mustard brand, and personal endorsements
The Project
I collaborated with Ed McCaffrey, former NFL player and Super Bowl champion, to redesign and expand three websites: his personal brand, McCaffrey Rocky Mountain Mustard, and SportsEddy. I enhanced their online presence by developing user-friendly, responsive sites with cohesive branding, UX/UI design, eCommerce functionality, and mobile optimization. I also worked with the video team to integrate engaging content to support his ventures.
McCaffrey Brands
The original website was quickly put together without much consideration. My goal was to create a simple, user-friendly site with a refreshed look that emphasized the brand’s rich history and family values. When McCaffrey Brands launched Protein Bites, I worked closely with the packaging designer to develop mockups and graphics for the Super Bowl weekend launch, completing everything within a week. To keep the brand consistent, I adapted the Protein Bites banner design for their mustards and sauces. Additionally, I illustrated a fun cartoon of Ed McCaffrey for his Colorado King Soopers tour, showing him in a shopping cart with McCaffrey Brand mustard and his Broncos jersey for instant recognition—an enjoyable project that highlighted my illustration skills.
SPORTSEDDY
The original logo featured a gremlin-like creature, which didn’t align with the brand’s identity. So, I redesigned it to incorporate the texture of a football jersey, and created the tagline “Elevate Your Game,” inspired by the Colorado mountains and the concept of a training camp—all encapsulated in one phrase. As for the website, it was… unique, to say the least. With broken and pixelated images, it felt outdated and in need of a major refresh. I revamped it with a fresh, modern look, ensuring it better showcased the camps and made it easier for users to register and make purchases directly on the site.
Ed McCaffrey
Ed’s original website primarily served as a hub that directed users to his other sites, but much like the SportsEddy site, it wasn’t achieving the desired impact. Ed wanted a rebrand that featured a simpler logo, which I was able to create using a more modern font. One of my main goals was to ensure that Ed’s impressive NFL career took center stage. To do this, I designed custom mockups of his past jerseys from each team he played for—the Giants, 49ers, and Broncos—highlighting his journey. I made sure each jersey accurately reflected the style of the era in which he played, bringing a personal touch to his career timeline.
