Tron: Ares × McDonald’s Happy Meal concept born from a simple idea: there no current toy tie-ins for Tron: Ares, what better way to bring the world of the Grid to kids than through a Happy Meal toy campaign?

This conceptual project envisions a collectible Happy Meal line that includes Tron-themed toys, such as miniature Light Cycle and Identity Disc. The packaging itself plays into this synergy, combining McDonald’s iconic red and yellow palette with Tron’s bold, luminous lines.