I led the creative direction for the official product launch of the Solara massage chair under Furniture For Life’s Positive Posture line, introducing it as both a wellness essential and a design-forward centerpiece for the home.

Creative Strategy
We developed a narrative built around everyday stress and recovery, featuring a woman coming home from a long day and finding comfort in the Solara. This approach helped humanize the product and create an emotional connection with the target demographic of wellness-focused adults 50+.

Visual Approach
To highlight the chair’s sleek design and calming benefits, we blended lifestyle cinematography with product feature close-ups. Soft, directional lighting and smooth camera movement helped create a serene, elevated environment. On-screen text callouts were used to showcase key product features without disrupting the visual flow.

Tone & Delivery
The tone was quiet, restorative, and aspirational, positioning the Solara as more than a massage chair, but a personal escape built into the home. The soundtrack and pacing were selected to mirror the experience of winding down, reinforcing the product’s value.

Product Launch Result
The final deliverables included a hero video optimized for web, social media, and future connected TV use. The creative helped define Solara’s market presence, visually anchoring its brand story while highlighting form, function, and the emotional benefit of everyday luxury.