This conceptual project involves reimagining what would happen if Blockbuster came back in 2025. Would they have their own streaming service? How would they cater to their millennial audience and bring back that nostalgia? The concept I have below upgrades their classic and iconic logo while still incorporating the ticket element, but simplifying it and modernizing it. Every retail store nowadays has a credit card, so what would happen if instead of their membership cards, Blockbuster had their own credit card?