The Project
This project rejuvenated the Banana Box Wholesale Grocery brand, long known for its affordable and surplus grocery products, to make it competitive with today’s value-driven retailers. The project addresses the brand’s outdated digital presence by modernizing its website, originally designed in 2002 and last updated in 2007, shifting it from a heavily content-based format to a streamlined, user-friendly experience. Inspired by the success of brands like Costco and Aldi, which pair affordability with strong brand identity, the new vision introduces a branding refresh featuring a mid-century modern logo and aesthetic. This cohesive update ensures Banana Box resonates with modern shoppers while retaining its reputation for value.