Client
Banana Box Wholesale Grocery
Project Type
Visual & Brand Identity
About the Client
Banana Box Wholesale Grocery is a leading supplier of wholesale and salvage groceries, serving a diverse clientele—including wholesale grocery stores, independent retailers, food banks, church pantries, and salvage grocery stores—across the United States since 2005. They specialize in providing clean, shelf-ready products in both full and half truckload quantities, ensuring that their goods are not cherry-picked and arrive in original manufacturer packaging.
The Project
This concept revitalizes the Banana Box Wholesale Grocery brand, known for its affordable and surplus grocery products, to make it more competitive with contemporary value-driven retailers. While brands like Costco and Aldi have gained traction for combining affordability with a strong identity, this project aims to elevate Banana Box to a similar status by introducing a branding refresh with a mid-century modern logo and aesthetic.
