GIQUE Fitness (pronounced ‘Geek’) is a unique fitness brand that merges geek culture with physical wellness, creating an inclusive, fun, and empowering environment. Catering to fans of superheroes, gaming, sci-fi, anime, and beyond, GIQUE Fitness encourages members to embrace their passions while achieving their fitness goals.

I developed and updated the branding and identity. The project involved updating the logo, brand guidelines, patterns, icons, and mockups for various branded products. The goal was to create a unique, empowering visual identity that resonates with the geek and fitness communities.