Client
GIQUE Fitness
Project Type
Visual & Brand Identity
Product Concepts
Convention Booth Concept
About the Client
GIQUE Fitness (pronounced ‘Geek’) is a unique fitness brand that merges geek culture with physical wellness, creating an inclusive, fun, and empowering environment. Catering to fans of superheroes, gaming, sci-fi, anime, and beyond, GIQUE Fitness encourages members to embrace their passions while achieving their fitness goals. The brand fosters a supportive community where individuals of all fitness levels can channel their inner heroes, build strength, and unlock their potential. With a blend of innovative workouts, themed challenges, and a commitment to wellbeing, GIQUE Fitness helps its members become the strongest, healthiest versions of themselves—inside and out.
The Project
I developed and updated the branding and identity for GIQUE Fitness (pronounced “geek”), a fitness brand that merges geek culture with health and wellbeing. The project involved updating the logo, brand guidelines, patterns, icons, and mockups for various branded products. The goal was to create a unique, empowering visual identity that resonates with the geek and fitness communities.
